Belleuropa® was born in Italy in the late 1990’s thanks to the initiative of Giuseppe NATTA, a leading environmental figure. It was spearheaded by Gruppo Ecodeco®, a leading Italian firm in the environmental sector.
It is based on the principle that in Europe, the rural territory is highly degraded, and a quality environment is thus a scarce good upon which much value should be placed. The Belleuropa Award will reward an agricultural company or a rural property, which has realized an important example of “Third Generation Agricultural Production” using agri-environmental measures, achieving significant results from an environmental point of view.
The Belleuropa® Award is intended to recognize recovered and managed natural habitats whose value was recognised, which have been constantly maintained in a close collaboration with local authorities, associations and volunteers, in order to improve the rural landscape, enhance biodiversity, and create a new kind of rural tourism based on typical, biological products, traditional cuisine and on the environmental and historical assets of the territory.
- Environmental impact in line with the EU Policy
- Economic impact by creation of activity and employment in rural areas
- Sustainability of actions
- Innovation and creativity
- Reproducibility of initiatives
The Belleuropa® Award will recognize outstanding tools and management practices to recover and manage natural habitats, contributing to the protection, conservation and sustainable management of land.
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